Privacy Policy

Effective Date: July, 2026

Genesis Leads (“Genesis Leads,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard personal information when you visit our website, create an account, purchase our services, or otherwise interact with our platform and related services (collectively, the “Services”).

This Privacy Policy applies to information collected through our website, online services, communications, marketing activities, and any other services that link to or reference this Privacy Policy.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect personal information directly from you, automatically through your use of our Services, and from other lawful sources.

Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Create an account
  • Purchase our services
  • Contact customer support
  • Complete forms on our website
  • Subscribe to communications
  • Otherwise interact with our Services

Depending on your interaction with Genesis Leads, this information may include:

  • Name
  • Business or agency name
  • Email address
  • Telephone number
  • Mailing or billing address
  • Insurance licensing information, where applicable
  • Account credentials
  • Payment-related information
  • Communications with our support team
  • Any other information you choose to provide

We may also collect personal information voluntarily submitted by individuals through our websites, advertisements, landing pages, online forms, or other communications. Such information may include:

  • Name
  • Email address
  • Telephone number
  • Mailing address
  • ZIP code
  • Medicare eligibility or insurance-related information
  • Communication preferences
  • Any other information voluntarily submitted

Information Collected Automatically

When you use our Services, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device identifiers
  • Operating system
  • Referring website
  • Pages viewed
  • Date and time of access
  • Platform activity
  • Log files
  • Diagnostic information

This information helps us operate, secure, maintain, and improve our Services.

2. Cookies and Tracking Technologies

We and our service providers may use cookies, web beacons, pixels, local storage, and similar technologies to collect information about how users interact with our Services.

These technologies help us:

  • Operate and maintain our website
  • Remember user preferences
  • Authenticate users
  • Analyze website traffic and usage
  • Improve performance and functionality
  • Measure the effectiveness of advertising and marketing campaigns
  • Protect against fraud and unauthorized activity

You may be able to manage cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our Services.

3. How We Use Information

We may use personal information for a variety of business and operational purposes, including to:

  • Provide, operate, maintain, and improve our Services
  • Create and manage user accounts
  • Process purchases and transactions
  • Deliver products and services requested by our customers
  • Respond to inquiries and provide customer support
  • Communicate about accounts, purchases, updates, and service-related matters
  • Send marketing and promotional communications, where permitted by applicable law
  • Personalize user experiences
  • Monitor, analyze, and improve the performance of our Services
  • Detect, investigate, and prevent fraud, unauthorized access, security incidents, and other unlawful activity
  • Enforce our agreements and policies
  • Comply with applicable laws, regulations, legal processes, and governmental requests
  • Protect the rights, property, and safety of Genesis Leads, our users, and others

We may also use information in an aggregated or de-identified form for analytics, research, business planning, and service improvement purposes.

4. How We Share Information

We may share personal information as necessary to operate our business, provide our Services, and comply with legal obligations.

Service Providers

We may share information with third-party service providers that perform services on our behalf, including providers that assist with:

  • Payment processing
  • Website and application hosting
  • Cloud storage
  • Customer support
  • Analytics
  • Marketing and advertising
  • Email and communication services
  • Security and fraud prevention
  • Business operations

These service providers are authorized to access personal information only as necessary to perform services for Genesis Leads and are contractually obligated to protect the information they receive.

Business Customers

Where applicable, personal information submitted through our websites, advertisements, forms, or other lead generation activities may be shared with licensed insurance agents or agencies that receive services through Genesis Leads.

Business Transfers

If Genesis Leads is involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.

Legal Requirements

We may disclose personal information if we believe such disclosure is necessary to:

  • Comply with applicable laws, regulations, legal processes, or lawful governmental requests
  • Enforce our agreements, policies, or terms
  • Protect the rights, property, or safety of Genesis Leads, our users, or others
  • Detect, prevent, or investigate fraud, security incidents, or other unlawful activity

Advertising and Analytics

We may work with advertising networks, analytics providers, and marketing partners that use cookies, pixels, and similar technologies to help us understand how users interact with our Services, measure advertising performance, and improve our marketing efforts.

With Your Consent

We may share your personal information for other purposes with your consent or at your direction.

5. Payment Processing

Payments made through our Services are processed by third-party payment processors.

When you make a purchase, payment information is collected and processed directly by the applicable payment provider in accordance with its own privacy policy and security practices. Genesis Leads does not store complete payment card information on its own servers.

We may receive limited transaction-related information, such as payment confirmation, transaction status, purchase details, and billing information, to process orders, provide customer support, maintain business records, detect fraud, and comply with legal obligations.

6. Data Retention

Genesis Leads retains personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, provide our Services, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.

The length of time we retain personal information depends on factors including:

  • The type of information collected
  • The purpose for which the information was collected
  • Legal and regulatory requirements
  • Business and operational needs
  • Security and fraud prevention requirements

We may retain certain categories of information for longer periods when necessary, including:

  • Account information to maintain records, provide support, and manage user relationships
  • Transaction information to comply with financial, tax, and accounting obligations
  • Communications and support records to resolve disputes and improve services
  • Technical and security information to monitor and protect our systems

When personal information is no longer necessary for the purposes for which it was collected, we will take reasonable steps to delete, anonymize, or securely dispose of the information, subject to applicable legal requirements.

7. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you may have certain rights regarding your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Depending on applicable law, these rights may include:

Right to Know

You may request information about the personal information we have collected, used, disclosed, or shared, including:

  • The categories of personal information collected
  • The categories of sources from which personal information was collected
  • The purposes for collecting or using personal information
  • The categories of third parties with whom personal information is disclosed
  • The specific pieces of personal information collected about you, where required by law

Right to Access

You may request access to the personal information we maintain about you.

Right to Request Deletion

You may request that we delete personal information we have collected from you, subject to certain exceptions.

We may retain information when necessary to:

  • Complete transactions
  • Provide requested services
  • Detect and prevent security incidents or fraud
  • Comply with legal obligations
  • Exercise or defend legal claims
  • Maintain records required by law

Right to Correct

You may request correction of inaccurate personal information that we maintain about you.

Right to Opt Out of Sale or Sharing

California residents may have the right to opt out of the sale or sharing of personal information for certain targeted advertising purposes.

Genesis Leads does not sell personal information in exchange for monetary payment. However, certain disclosures of information to advertising or analytics partners may be considered a “sale” or “sharing” under California privacy laws.

Where applicable, you may request to opt out of such activities by contacting us using the information provided in the “Contact Us” section.

Right to Limit Use of Sensitive Personal Information

California residents may have the right to limit certain uses or disclosures of sensitive personal information.

Genesis Leads uses sensitive personal information only as necessary to provide our Services, comply with applicable laws, protect our systems, and perform other permitted business purposes.

Right to Non-Discrimination

Genesis Leads will not discriminate against you for exercising your privacy rights.

We will not deny you services, charge you different prices, or provide a different level of service because you exercise your privacy rights, except where permitted by applicable law.

Submitting a Privacy Request

To submit a privacy request, please contact us using the information provided in the “Contact Us” section.

We may need to verify your identity before completing certain requests to protect your personal information from unauthorized access.

California residents may also use an authorized agent to submit a request on their behalf, subject to applicable verification requirements.

8. Data Security

Genesis Leads takes reasonable measures to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

We maintain administrative, technical, and organizational safeguards designed to protect the information we collect and process. These measures may include:

  • Access controls and account authentication procedures
  • Secure transmission methods where appropriate
  • Monitoring systems for detecting suspicious activity
  • Security practices designed to protect our systems and data
  • Limiting access to personal information based on business needs
  • Working with service providers that maintain appropriate security standards

Users are responsible for maintaining the confidentiality of their account credentials and should take reasonable steps to protect their accounts from unauthorized access.

Although we take reasonable steps to protect personal information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security of personal information.

In the event of a security incident involving personal information, Genesis Leads will take reasonable steps to investigate, respond to, and address the incident in accordance with applicable laws.

9. Third-Party Services

Genesis Leads may use third-party services and technologies to support the operation, functionality, and improvement of our Services.

These third parties may include providers that assist with:

  • Payment processing
  • Website hosting and infrastructure
  • Analytics and performance monitoring
  • Advertising and marketing
  • Customer support
  • Communication services
  • Security and fraud prevention

These providers may collect, use, or process personal information according to their own privacy policies and practices.

Genesis Leads does not control the privacy practices of third-party services. We encourage you to review the privacy policies of third-party providers when interacting with their services.

Our Services may also contain links to third-party websites or services. Genesis Leads is not responsible for the privacy practices, content, or security of third-party websites that are not operated or controlled by us.

10. Children’s Privacy

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete such information.

If you believe that a child has provided personal information to us, please contact us using the information provided below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

When we make changes, we will update the “Effective Date” at the top of this Privacy Policy. Where required by law, we may provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect personal information.

12. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or how we handle personal information, you may contact us at:

Genesis Leads
3444, Dawn CT
Lake Mary, FL 32746, United States

Email: support@genesisleads.net

You may also contact us using the information above to submit privacy requests, including requests to access, correct, delete, or opt out of certain uses of personal information where applicable.